🎯 Your mission
As a Copywriting & Brand Messaging Senior Specialist, you will ensure Playtomic’s global communications are brand-aligned, engaging, and data-driven.
Beyond writing, you will develop storytelling strategies, track messaging impact, and analyze insights to refine our tone of voice, glossary, and wording.
👩🏽‍💻 What you’ll be doing
Develop & Implement a Unified Communication Strategy
- Own and implement Playtomic’s tone of voice, messaging guidelines, and brand communication standards across all touch points (B2B, B2C, Product & SaaS)
- Align B2B (clubs) and B2C (players) messaging under one clear, structured brand narrative
- Create and maintain a Brand Messaging Framework that teams can follow autonomously
Collaborate Cross-Functionally to Ensure Messaging Consistency
- Work with Product & UX teams to improve in-app copy, microcopy, and onboarding flows for a seamless user experience
- Partner with Growth & CRM teams to optimize campaign messaging and ensure alignment with our performance objectives (both in B2B and B2C)
Own Playtomic’s Translation & Localization Strategy
- Manage the marketing part of our new translation agency, ensuring high-quality, culturally adapted content across all markets
- Establish a quarterly review system to measure translation accuracy, consistency, and brand alignment
Data-Driven Communication Optimization
- Conduct competitor benchmarking, run A/B test and market research to refine Playtomic’s positioning & messaging strategy
🦄 Our Ideal "Player"
- 3-6 years of experience in copywriting, storytelling, brand messaging, or content strategy
- Marketing mindset → Not just a writer, but a strategic thinker who understands branding, positioning, and audience segmentation
- Experience implementing communication frameworks across marketing & product teams
- Strong writing and editing skills, with experience writing for B2B and B2C audiences.
- Expertise in localization and working with translation agencies
- Analytical skills: ability to measure content performance & messaging effectiveness
- Passion for sports, community building, and digital brand experiences
- Bilingual in Spanish & English (written & spoken)
🤓 Extra points
- Based in Spain or willing to relocate (Madrid HQ preferred)
- Experience working with tools like Braze, HubSpot, Google Analytics, Hotjar, Looker, or SQL
👥 Who you’ll be playing with
You will be part of the Brand, Design and Content team reporting to the Head of Brand, Design and Content
🤝 What’s in it for you
- Salary: depending on experience and seniority.
- 23 days of vacation + day off on your birthday + 2 days off for Wellness days in August.
- 1 additional day off per year worked.
- Hybrid / Remote work.
- Flexibility to attend team-building events.
- Social benefits (63€ a month in one of these: health insurance/tickets restaurant), flexible spending (pre-tax) in training, kindergarten, and transportation.
- Gympass discount.
- Perks related to the brand and our sponsorship agreements.
- Summer work schedule (July-August: 7h/day, Monday to Friday).
➡️ Our hiring process
- First meeting - Culture fit with the Global Head of Brand, Design and Content - 30 mins
- Written exercise - to be presented in the Technical Interview.
- Technical Interview - with the Global Head of Brand, Design and Content, the Marketing Director and UX product team - 45 mins
About PLAYTOMIC 🎾
We are world’s largest racket sports App for players and clubs. Our goal is to socialize sports practice: through the app, players can book courts, find other players with similar skill levels, and join a social community dedicated to playing.
Since 2017, Playtomic has earned the trust of national and international investors, consolidating it as one of the main world players in sports digitalization. You will find +220 co-workers around the world with headquarters in Madrid, Spain and offices in Barcelona, Italy, Mexico and team members across Portugal, Sweden, Finland, Belgium, UK, EEUU and Mexico.
Take a look at our candidate playbook!
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